Our brief was to create a banner for Chelsea about something that was important to us. I believe that at this moment in time people tend to just show they support something by posting a picture or changing their profile pic with a filter about the cause rather than being proactive and making a change.
Banners are brief they need to resonate with people instantly, I tend to draw to more minimalistic banners with just enough context and big and bold typography to encourage people to do something.
Here is my first attempted, I liked the contrast with the pink but it felt unconnected with the image and got lost due to the repetition and failed to put the message across.
If I wanted to develop this banner so it had a greater effect on the target audience I would make the image clearer so it was solely the workers making the world.
HEATHER'S BLOG 