“GARAMOND”

Although I like typography I don’t know much about the technical side of it. Over this project I have learnt more about structure, styles and similarities between fonts.

With Sakis & Eva we had to research “Garamond”.

Garamond is a group of many old-style serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond.Garamond-style typefaces are popular and often used, particularly for printing body text and books.

Who is Garamond?

Born in Paris, France in 1490, Garamond started his career out as an apprentice for the Parisian punch-cutter and printer, Antoine Augereau in 1510 . It was during this early part of the 16th century that Garamond and his peers found that the typography industry required unique multi-talented people. This way they could produce fine books. Many of the printers during that time period were able to master all or most of the artistic and technical skills of book production from type design to bookbinding. Two things that really interest me.

The Adobe Garamond font family has been widely used, including the instantly recognizable Google logo. Ruth Kedar, the graphic designer commissioned by Sergey Brin and Larry Page to create the image realized from an early stage that Google would require a logotype rather than a simpler graphic logo. The insignia underwent several design phases – with Garamond as the font each time – until the modern, colorful version was finalized. Many very famous books have been set in Adobe Garamond; the Dr. Seuss range of books and the legendary Harry Potter volumes are just two examples.